Our typical process is outlined in the flowchart above.

 The flowchart will be customized to your situation, and may be more or less
         than outlined here.

  By moving your mouse pointer over each box of the flow chart above
         more detail will be revealed

• Understand the Advantages Your Company and Product have in "Customer Terms".
  • Customer Benefits
  • Competitive Positioning
  • Critical Success Factors we will leverage
• Decide to continue to Next Phase (Examine business model)
  

PRELIMINARY ANALYSIS & DISCOVERY

• Develop Preliminary Understanding of Proposed Product and its Potential Markets
  • Begins with gaining understanding of product, & product application.
  • Continues with first look at Product Features, Advantages & Benefits, potential markets, distribution, service, and sales channels.
  • Look at direct & indirect competition & competitive positioning.
  • Envision product extensions and product stream.
  • Ends with preliminary look at potential critical success factors.
• Decide to continue to Next Phase (Finding the advantage)
  

• Understand the Business Dynamics of your Product & Company
  • Begins with first look at a business model - does it make
    sense to begin investing in developing a strategy?
    • Determine if FDA filing is needed. If "Yes," develop FDA strategy.
    • Determine how product fits market needs versus current alternatives.
  • Ends with the development and quantification of a list of
    several business opportunities, including:
    • Market size
    • Market share
    • Pricing
    • Business marketing & sourcing costs
  • Select Preferred Strategies
• Decide to continue to Next Phase (Finalize critical success factors)
  

FINALIZE CRITICAL SUCCESS FACTORS.

• Evaluate opportunities identified above.
  • Consider Your Current & Future Strengths, Weaknesses, Opportunities & Threats
• Select strategy to implement, and finalize individual strategy elements for implementation. These include:
  • Sourcing
  • Distribution
  • Sales & Service channels
  • Promotional strategies
  • Pricing
  • Packaging
• Decide to continue to Next Phase (Launch & Monitor)
  

LAUNCH & MONITOR

• Launch product using agreed strategy (Targeted Launch or Full Launch?)
• Monitor launch and adjust strategy as necessary